Without any grand announcements, Google has launched it’s own online magazine, Think Quarterly. The first quarterly issue looks clean and well put together. The internet based reader neatly displays the magazine in a simulated magazine format, with pages that appear to turn. Quarterly remains firmly aimed at Google's partners and advertisers. Leaned towards info graphics and large photos makes the magazine as interesting to look at as to read. One highlight is the table of contents which cleverly guides readers through the pages in standard linear fashion or on an exploratory path based on how articles relate to one another. The articles themselves are prominently thought pieces centering around business and technology topics, with contributions from a variety of freelance writers and contributors.
"At Google, we often think that speed is the forgotten ‘killer application’ – the ingredient that can differentiate winners from the rest," Matt Brittin, Google’s managing director of U.K. and Ireland operations states in Think Quarterly‘s introduction. "We know that the faster we deliver results, the more useful people find our service. But in a world of accelerating change, we all need time to reflect. Think Quarterly is a breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters".
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