2/22/2011

» 360 music video, "Are We" by Craig Wedren, directed by Tim Nackashi






Former "Shudder to Think" frontman Craig Wedren has released a new solo album, "Wand", which doubles as an 360 interactive film directed by Tim Nackashi. This is not the first 360 music video ever made, the Black Eyed Peas released an Iphone and Ipad app to watch it but you had to pay for it (I guess they just don't have enough money yet). Nackashi says that he wanted to do something more multifaceted than the typical music visual experience, he wanted to conjure the surreal qualities of the 70s rock films with the technological amenities we have today, so he shot this 360 degrees video that allows viewers/listeners to choose their own perspective of each scene. He says he used his dslr to do some tests first, he stitched 15 frames per second all around (we techy geek visual guys call that spherical projections) and got a clue how he must do it, I guess the entire video is shot with dsrl's but he didn't specify on the article I just read. He has on his website a video with a planar projection of the 360 stitch in case you're interested. I think 3d stereoscopic images are now on it's "boom", but 360 degree video is relatively a new frontier, some guys at MIT media lab are doing some interesting stuff with different concepts. According to Wedren this video shows a hero on his journey through mundane life and cotidianity. Watch this interesting film/music video/augmented reality here.

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